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Santa’s Grand Arrival Parade

Santa’s Grand Arrival Parade

University Town Center Sarasota · Sarasota

Nov14

Saturday, November 14, 2026

3:00 PM–9:30 PM

  • Festivals & Markets
  • Holiday
  • Family Friendly
  • Outdoor

Overview

Celebrate the start of the holiday season with family activities, a tree lighting, Santa’s parade, fireworks, and an after-party concert at UTC. Activities begin at 3 p.m.; the parade begins at 6:30 p.m.

Presented by University Town Center Sarasota

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